Privacy Policy

Last updated: 10 February 2026. This policy explains what information is processed when you use this editorial comparison website, why it is processed, and which rights you can exercise under UK GDPR and related UK data protection law.

1. Scope of This Policy

This policy applies to visitors who read our casino comparison pages, click outbound links, send messages through our contact form, or interact with consent controls such as cookie choices and age confirmation. It covers data collected directly on this website and data received from service providers that support traffic measurement, fraud prevention, and technical delivery. It does not apply to casino operators, payment providers, or other third-party websites you visit after leaving our pages.

When you follow a link to a licensed casino, that destination sets its own terms and privacy framework. You should review their policy before creating an account or sharing personal details. We are an editorial publisher, not a gambling operator, and we do not open player accounts or process gambling transactions.

2. Information We Collect

We collect limited technical data automatically, including IP address, browser type, device category, language settings, pages viewed, referral paths, and timestamps. This helps us keep the site stable, detect abuse, and understand which pages users find useful. We also store simple preference data such as cookie consent status and age-gate confirmation to avoid repeatedly asking for the same choice.

If you use the contact form, we collect the information you submit: name, email address, and message content. Please avoid including payment details, account passwords, or sensitive health information in form messages. We do not request this kind of data and cannot guarantee secure handling if it is sent without need.

3. Lawful Bases Under UK GDPR

We process personal data under several lawful bases depending on context. Our legitimate interests support core website operations, analytics in aggregated form, link integrity checks, and abuse prevention. Contract-related processing applies when responding to direct requests you send to us. Legal obligation applies where records must be retained for compliance, dispute handling, or law-enforcement cooperation.

Where consent is required, such as non-essential cookie use, we request it through a clear choice mechanism. You may change your choice later by clearing local storage or adjusting browser controls. Refusing consent does not block access to editorial content, though some convenience functions may not persist between visits.

4. How We Use Personal Data

Data is used to publish and improve editorial content, keep pages loading correctly on desktop and mobile, respond to contact requests, and investigate suspicious activity. We also use performance insights to identify outdated offers, broken links, and confusing layouts. These checks support publication quality and reduce the chance of showing stale or misleading information.

We do not sell personal data. We do not use personal data for automated decision-making that produces legal or similarly significant effects on visitors. We do not build personal gambling profiles, and we do not track your activity across casino platforms after you leave our site.

5. Affiliate Tracking and Third-Party Sharing

Some outbound links include affiliate tracking parameters so we can attribute referral traffic. When a user clicks one of these links, a partner network or operator may receive referral data such as source page and click time. This allows commission reporting and audit checks. These partners act under their own privacy policies once you leave our site.

We may share limited data with hosting providers, analytics providers, security vendors, and legal advisers where necessary. Each provider is selected on the basis of reliability and appropriate safeguards. Access is restricted to data needed for each function, and contractual terms require confidentiality and security controls.

6. Cookies and Similar Technologies

This site uses cookies and local storage items for session continuity, consent memory, and age-check status. We also use measurement tools to understand page engagement in aggregate. Detailed information about cookie categories, retention windows, and control methods is available in our separate Cookie Policy.

If you decline non-essential cookies, essential technical storage may still be used to retain your choice and keep the site functioning correctly. You can also manage storage directly in browser settings. Clearing browser data may reset your preferences and trigger consent prompts again on return visits.

7. Data Retention Periods

Technical logs are retained for a limited period needed for security review and service diagnostics, then deleted or anonymised. Contact form submissions are retained for a period appropriate to handling the request, maintaining correspondence records, and resolving follow-up issues. We periodically review stored data and remove records that are no longer needed.

Where law or dispute requirements require longer storage, we keep only the minimum relevant information and isolate it from general processing. Retention periods can vary based on regulatory updates, active claims, or fraud investigations, but our principle is to avoid indefinite storage without a clear reason.

8. International Data Transfers

Some service providers may process data outside the UK. Where transfers occur, we use recognised safeguards such as adequacy regulations or approved contractual clauses, together with supplementary technical controls when suitable. We assess transfer routes with attention to data type, risk level, and provider security standards.

International transfers are limited to what is necessary for hosting, analytics, support operations, or security monitoring. If a transfer mechanism changes, we update internal records and this policy when required. Visitors can request more detail about transfer safeguards through the contact method listed below.

9. Your Rights

Subject to legal conditions, you may request access to personal data we hold about you, ask for inaccurate data to be corrected, request deletion, object to certain processing, request restriction, and ask for data portability where technically feasible. You may also withdraw consent at any time for processing that relies on consent.

To exercise a right, contact us using the email in Section 12 and include enough information for verification. We may ask for additional details to confirm identity before releasing data. If you remain dissatisfied, you may raise a complaint with the Information Commissioner's Office in the UK.

10. Children and Age Policy

This website is intended for adults aged 18 or over. We do not knowingly collect personal data from children. An age confirmation prompt is shown before access continues. If we learn that data has been submitted by a person under 18, we take steps to delete it as quickly as practical unless legal obligations require temporary retention.

Parents or guardians who believe a child has sent us personal data may contact us for review and removal. We support safer gambling principles and do not design content for minors or encourage underage participation in gambling-related activity.

11. Security Measures

We apply reasonable technical and organisational measures to protect data from unauthorised access, misuse, alteration, or loss. These measures include access controls, provider security reviews, encrypted transport where available, and routine monitoring for suspicious traffic patterns. Security practices are reviewed as tools and risks evolve.

No internet service can guarantee absolute security. You share information at your own risk, and you should use secure devices, updated software, and strong mailbox protections when corresponding with us. If a security incident affects personal data, we follow legal notification duties where required.

12. Policy Updates and Contact

We may revise this policy to reflect legal developments, technical changes, or updates to editorial operations. The latest version is always published on this page with a revision date. Material changes are highlighted in a clear way so returning visitors can review what has changed.

For privacy requests, data rights questions, or policy concerns, contact: dataprotection@[YOUR-DOMAIN].com.